Marketing is a very crucial pillar in business. It helps companies maximize their potential earnings and generate more revenue, but are you maximizing it to the fullest? A study from Promova shows that only 20% of the world speaks English, which means if you are not targeting non-English speakers, you are missing the opportunity to market to billions worldwide. You can reach a much broader audience by marketing to other countries and languages, increasing sales. Here are five things to consider when expanding your business to an international market.

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Reach Millions of People with Localized Content

One great way to ensure you can target other countries is by localizing your marketing materials. Now more than ever, businesses have begun to post more frequently on platforms like TikTok, Instagram, and YouTube. With most of their content targeting the English audience, they still need to take advantage of the opportunity to target millions of people worldwide. To fix this issue, you can localize your content by translating your video into your desired language and adding a voice-over to bring a more authentic feel to your video. Some voiceover software that can help you achieve this are:

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• Eleven Labs
• Speechify
• Murf.ai

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Some AI translation software includes:

• Google Translate
• DeepL
• Bing Microsoft Translator

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While AI software is a great cost-effective option, translation software lacks an understanding of situational context and may only average an accuracy rate of about 55%. A more reliable way to achieve an authentic feel is to work with localization companies such as Outbound Media, providing a complete service ensuring the best quality and accuracy.

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Boost Website Visits by Localizing Your Website.

With an ever-increasing 4.5 billion people on the internet, localizing your website in other languages makes sense. To start localizing your website, you can translate your web pages to the desired language and use international SEO to market to other countries. By localizing your website, you not only customize the experience of your customers but also boost website visits up to 70%! This is because 73% of consumers claim they would be more inclined to buy a product with information in their language.

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Capitalize your Social Media

More than ever, people are plugged into the world of social media. With the average Millennial spending almost four hours a day on their phone, being on social media is essential for your business. It’s obvious that being on more platforms for your business is crucial to maximizing your success, but what isn’t so obvious is managing your accounts in multiple languages. By managing your social media in different languages, you target more people in a language-specific market. You build communities, help strengthen brand awareness, and connect to a more diverse audience.

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Localizing your Advertising Campaigns

Advertising is a crucial part of a business and ultimately defines whether a business will succeed. Advertising has been an essential part of building a brand ever since the first newspaper was printed! A great way to leverage advertising is to target other markets by tailoring your ads to align with cultural norms. Changing the graphics, images, and videos to reflect your target audience's language helps build relatability to drive your sales. Another added benefit of localizing your ads is A/B testing with your new market before investing more resources for a full-scale campaign. A/B testing is vital because it can help improve your conversion rate by up to 49%.

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Taking Advantage of Market Research

Market Research is a pivotal tool that can help businesses enhance their products or services while staying on top of today's trends. Market research can help you identify your customer's needs and wants to boost sales. Businesses can utilize market research by monitoring different cultural markets. You can identify trends or shifts in the market and then adjust your campaigns accordingly. Adjusting your messaging or even changing the usability of your product/service can resonate better with a foreign market.

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Conclusion

Whether dubbing domestic ads to show internationally or altering your message to better connect with other cultures, localization is crucial to broadening your business’s horizon.

In summary:

• Localize your Marketing Materials
• Localizing your Website
• Manage Multilingual Social media accounts
• Adjust Ad Campaigns for different cultures
• Utilize Market Research