Axon Enterprises, Inc., formerly known as TASER International, is an American company that develops technology and weapons products for law enforcement and civilians. Its most notable product is the Taser, a line of electroshock weapons. The company also develops and provides body cameras and a digital evidence management platform for law enforcement through its Axon segment. Founded in 1993, Axon Enterprises aims to provide public safety solutions, focusing on innovative technologies that improve accountability and transparency in law enforcement operations. With the help of Outbound Media localization services, Axon is tapping into the Latin American market with their training programs.

Challenge

Outbound Media, specializing in localization and dubbing services, embarked on a significant project with Axon to localize their English training materials into Spanish and Portuguese for the Latin American market. The project's primary objective was to adopt a comprehensive catalog of product training videos and materials, ensuring cultural relevance and accuracy. The process involved a collaborative effort with Axon's Latin America Director, utilizing Outbound Media’s team of professional translators, voice actors, and skilled video editors. Challenges included maintaining company guidelines and accurately translating technical terms, which were overcome by engaging with subject-matter experts and following pre-established company practices.

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“We take great pride in collaboration, working closely with our clients to fully understand the specific needs and how those needs are respectively translated to the individual regions we aim to serve.”

• Kevin Ferree, Founder

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The results

The outcome of this project was a series of successfully localized training materials that enhanced the accessibility and effectiveness of Axon’s training programs in Latin America. This was reflected in the positive feedback from Axon and an increased utilization of the materials in the region.

Conclusion

The project highlighted Outbound Media's expertise in handling complex technical translations and cultural adaptations and underscored the importance of precision in localization for specialized fields. This collaboration has proven the standard for Outbound Media in providing high-quality localization services.